Turkey lauded as major tourism hub bridging Asia, Europe

Noor Ahmad Hamid, CEO of the Pacific Asia Travel Association (PATA), speaking to Anadolu Agency (AA), said that while as an Asian, he once considered Turkey part of Asia, but he now see it as something broader.

He emphasized the country’s appeal for both leisure and business travelers, pointing to Istanbul as its top destination. "It is the gateway where you have access – there are thousands of hotels in the city, attractions from modern and new culture, the cuisine, the people," he said.

Hamid noted that while Istanbul dominates tourist arrivals, many other cities across Türkiye also attract visitors, depending on their interests. "If somebody likes to fly, then they will go to Cappadocia. I like golf and want to go to Antalya," he said.

Ease of access is a key to growth

Turkey’s connectivity remains one of its most significant tourism advantages, particularly with growing Asian demand. Istanbul’s rise as a global aviation hub plays a central role in this dynamic.

"Istanbul in particular is really becoming one of the major hubs in the world," he said. "Everyone who is flying from different parts of Asia says that all the flights on Turkish Airlines are full."